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Whenever I read a title like this, I immediately start rolling my eyes, then I of course click the link. As much as I believe each logo I design is a product of a unique creative experience extracted out of hours of research and client interaction, I’m subjected to influences I see around me. If anyone says they aren’t, they are lying, or living under a rock. Just like trends in the fashion world, logo design changes with the tides.
The “ninth” report by Logo Lounge is a fairly comprehensive collection of logos the design world offered the past year. Here are a couple of trends they have pinned:
- Lots of color, but lighter tones this year
- Green is in. Not just the color but anything giving that “I love my planet” look.
- Grey and Brown are the new Blacks
- Simple thin lines
- Distressed and grunge effects
- Circles!
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