Michael Benson Band came to me with a stellar reputation as “the” live entertainer to have in the Seattle area. What they didn’t have was a visual identity that matched. The challenge was to present new and potential clients with the impression that they were the “it” band. Starting from the ground level a logo was design that was timeless, classic, and represents the professionalism of the band. We followed through with duplexed and foiled business cards that feel like a strong handshake and look amazing. Further marketing pieces were developed including a rack card, a foiled cd folder, and sell sheets directed specifically at his corporate and wedding clients.
For the website, content is king. Using the WordPress platform, a custom site was designed to handle the enormous task of providing large numbers of audio samples, song lists, band bios, testimonials, awards, band schedules, blog and more in a way that was user friendly and inviting. The website has become his strongest selling tool, and even helps his clients after they have booked. Special thanks to the stellar development by Factor1 Studios.