Sorry hip-hop fans, this post is actually about positive use of negative space. So there haters. Let it be known, I’m a big fan of simple and smart design. The thing about it, is that simple design is rarely a simple process. A great designer can disseminate a broad business plan into a beautiful identity. Smart design is finding the obscurities and then taking advantage of them. Here is a collection of simple and smart logo design. Look once, look twice.